Crafting big ideas, content, and high-end storytelling for native audiences and the world's biggest brands

Started my working life as a part-time scriptwriter and part-time barman, writing on the world’s first social-media drama, pulling thousands of pints, co-writing a feature, making a lot of mojitos, running in post houses, making shorts, selling popcorn at Disney on Ice and all the other things  you do before you find out how to do what you want to do. 

Stumbled into COPA90 and had 13 great years going from production assistant to ECD:

• Produced, directed, and developed original formats

• Led the content team and shaped editorial strategy 

• Played a key role in defining and delivering the COPA90 brand

• Transitioned to commercial partnerships and CD’d tons of brand projects, activations and campaigns, winning Cannes Lions, Clios, Drums, WARC, Webbys, World Media Awards and more

• Headed up the creative team - structuring, organising, leading and overseeing a team of 10+ creatives (and many more freelance) to build ideas and experiences that engaged football fans globally.

Now looking to broaden my horizons, meet some new teams, do some great work and maybe even try some non-football stuff…