PUMA/COPA90 - DO BOTH
IDEA / PITCH / CREATIVE DIRECTOR / DOCUMENTARY DIRECTOR
Sara Bjork Gunnarsdóttir gave birth in October 2021 and captained her country at the Euros in June ‘22.
She trusted me to tell her story, showcasing Puma’s maternity training range and their commitment to the women’s game through monthly short form content on COPA90, a mid form documentary film, and a live screening/Q&A in Lyon.
Shots mag ‘best of branded content’ - May 22.